Innovation in business is universally recognised as the most important factor of value creation. Yet the creative component of innovation is complex and sometimes ambiguous: it questions, e.g., the importance of vision versus that of discovery, or the possibility to guarantee creative ideation versus the definition of attitudes towards failure. For innovation to deliver strategic value as part of a business plan, it is important to understand the creative and managerial aspects of it in order to analyse, communicate and make strategic decisions with clarity. My expertise on this is fairly unique, and I would be happy to share it with you.
In addition to building my strategic innovation management expertise as a director of research in a startup environment, I have undertaken a diploma in Creativity Theory, History and Philosophy at the University of Cambridge’s Institute of Continuing Education (ICE), with a goal to find better language and tools to structure, represent and manage creativity and innovation in business contexts. The result of my research is available in a portfolio of essays on creativity in entrepreneurship.
I have also studied the strategic management of innovation at Cambridge University’s Institute for Manufacturing (IfM), and am on track to receive the Innovation Management Certificate of Achievement (IMCA) from the Cambridge Judge Business School (more detail in my CV).
Currently I run the Cambridge Creativity Meetup, which features invited speakers and encourages the audience to contribute and discuss ideas about the various aspects of creativity:
Videos of the past Cambridge Creativity meetups can be found on the group’s youtube playlist:
https://www.youtube.com/playlist?list=PLQO_NYZoAAPhU1lUN_BDLa2m8bEeeAHWE
The kind of books I read on creativity and product innovation include:
If you would like to discuss the strategic and creative aspects of innovation in business, please feel free to contact me.
Header image credit: Wikimedia Commons.