Innovation in business is universally recognised as the most important factor of value creation. Yet the creative component of innovation is complex and sometimes ambiguous: vision vs discovery, guaranteed creative ideation vs attitudes towards failure, etc. For innovation to deliver strategic value as part of a business plan, it is important to understand the creative, methodical and managerial aspects of it in order to analyse, communicate and make strategic decisions with clarity. My expertise on this is quite unique, and I would be happy to share it with you:
In addition to developing strategic innovation expertise as a director of AI/ML R&D across a variety of large and small companies, I have undertaken an undergraduate diploma in Creativity Theory, History and Philosophy at the University of Cambridge’s Professional and Continuing Education (PACE), with a goal to find better language and tools to structure, represent and manage creativity and innovation in business contexts. The result of my research is available in a portfolio of essays on creativity in entrepreneurship.
I have also studied the strategic management of innovation at Cambridge University’s Institute for Manufacturing (IfM), and I have obtained the Innovation Management Certificate of Achievement (IMCA) from the Cambridge Judge Business School (cf. CV for detail).
During the covid years I have run the Cambridge Creativity Meetup, which featured invited speakers and encouraged the audience to contribute and discuss ideas about the various aspects of creativity. The resulting Q&A sessions can be found in my YouTube channel: https://www.youtube.com/@SachaKrstulovicOfficial.
Since working as Head of AI at Music Tribe, I have contributed to the debate about the usage of AI in music and how that may impact musical creativity. This debate is related to the products which I am currently developing at Green Light Audio. You can watch some of my talks about this topic on my YouTube channel.
The kind of books I read on creativity and product innovation include:
If you would like to discuss the strategic and creative aspects of innovation in business, or the interaction between AI and creativity, please contact me.
Header image credit: Wikimedia Commons.